By Yariv Cohen, Ignite CEO. Published on DevEx
Since the outbreak of the COVID-19 crisis, reactions have ranged from fear and panic to actively coping with the changing reality. While the medical dangers are substantial, the full social and economic implications are still unknown. Yet across Africa, it is clear that the spread of the coronavirus and social-distancing policies will have massive ramifications, with many officials and executives in various sectors calling to do everything we can to mitigate the effects of the threat.
One of the most notable examples is in the field of solar energy. Over the past few years, off-grid solar companies have been gaining momentum, providing safe, clean, and affordable energy solutions to tens of millions of people across the continent and preventing millions of tons of greenhouse gas emissions and indoor pollution caused by combustible fuels for lighting and cooking.
Some executives are concerned about the consequences of the COVID-19 crisis, warning that the sector is facing an unprecedented threat that could destroy companies and harm millions. In strategy terms, this is a typical “freeze” response.
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